In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the var… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which community structure can help online marketers retake control of th… Read More

Mark Donnigan: It's going wonderful, Ben. I am so happy to be right here on your program.Ben: Definitely. We enjoy to have you on the show. Specifically offered the value and also the urgency of the topic we're going to be tackling over the training course of this conversation too, which is one that I think is actually under-discussed. One that mig… Read More